Our Bachelor of Business Administration inMarketing and Social Media Managementcurriculum is designed tohelp you develop an effective marketing strategy, examine the principles of individual, group and social dynamics influencing consumer behaviour and develop an extensive understanding of social media networks and how to best use them for business marketing.
Coursework includes the study of :
- Languages (English, French),
- Business Core (business law, management, Project Management, Quantitative Methods …),
- Business Major (Marketing Strategy, Marketing Planning, Social Media …) and
- Liberal Art Education (Business Ethics, Personal and Professional Development). This program allows you to register as a self-study student with Professional Bodies like ICM (Institute of Commercial Management, UK) offering you the possibility to earn the different professional certificates while studying.
Graduates could expect to find work opportunities in the areas of: brand manager, marketing manager, sales manager, advertising agency client services, sales, franchising, public relations manager, social media specialist, TV/radio/print/outdoor media representative and marketing research. Career options in this exciting field of marketing include jobs in Advertising and Public Relations, Market Research, Product and Brand Management, Retailing, and in the non-profit sector including jobs in the arts, government, religious organizations, public health and museums.